ABOUT US

With a great vision in mind, the NSR was founded by experienced audiophiles and senior experts who endeavor to design and manufacture the best ever audio equipment in China .  

Since our founding we have dedicated to exploring new dimensions of realism in the reproduction of recorded music. Over the years, the NSR’s techniques and know-how have been honed to a fine edge. But its mission has never been changed. That is to deliver the most natural, authentic sound to our listeners brought by hi-tech and user-friendly designs.

In order to benefit audiophiles with inexpensive audio equipment made in China, our engineers as well as senior audio experts devoted some 1,500 days to designing, manufacturing, and testing our audio components. And our hard work paid off. From the NSR’s strenuous effort came perhaps the finest, most-accomplished audio components all over the globe from music source, decoder, preamplifier, power amplifier to loudspeaker. The NSR speaks for itself: the world’s first high-resolution media player capable of hardware-decoding the DST compressed files and DSD ISO files; the world’s first pure digital integrated amplifier; and the world’s first closed-loop decoding system featuring a HDMI interface to receive I²S digital signal. We have made the first power amplifier noted for its breathtaking sound delivered at full power output as excellent as that of the very first Watt. And the NSR shelf speaker which gives no hint of virtually any phase angle drifting from 200Hz to 10KHz range.

We subject every single production link to the most stringent checks from components selection, quality control to chassis processing. The final burn-in and testing are rigorously performed to merciless standards. Each amplifier, and each pair of speakers are treated as an artwork while being made. Some might question whether such fanatical devotion is really worth the effort. We are not intended to be bluffing in doing so, but to do everything in our power to provide customers with a worthy feast for both the ears and the eyes alike.